Lennar Homes

Welcome to your new home…

I led the product strategy on a digital transformation & service redesign effort partnering with Work & Co to help Lennar Homes re-imagine and re-design how they could sell homes online.

Lennar wanted to develop a more self-service focused sales model to increase digital sales and offer post sales services. In addition to product strategy, I also designed a full future service blueprint (future vision) to help them understand how the service could evolve over time.

Role: Product & CX Strategy Lead