Welcome to your new home…

I led the product strategy on a digital transformation & service redesign effort partnering with Work & Co to help Lennar Homes re-imagine and re-design how they could sell homes online.

Lennar wanted to develop a more self-service focused sales model to increase digital sales via live bidding, robust shopping tools, 3D virtual walk-throughs and post sales services.

In addition to product strategy, I also designed a full future service blueprint (future vision in Figma) to help them understand how the service could evolve over time.

Role: Product & CX Strategy Lead, Service Design

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