This section contains a small selection of different types of initiatives I have worked on leading multi-disciplinary teams in the areas of product incubation, digital transformation and brand experience innovation. I’ve been involved in a wide variety of digital initiatives that span everything from Product & Experience Design to Digital Transformation to Brand Engagement programs.

DUE: proof of concept (bolt)

84% of Americans with a monthly budget say they've sometimes exceeded their budget. While most apps focus on monthly budgeting, Due helps people by automatically distributing income across each week to help people better plan and pay their weekly bills, and avoid the end of the month financial squeeze that often happens.

Role: Product Concept, Experience Design & Prototype Development (Bolt)

KEEP: app re-design - Proof of concept - final

This was a final of three concepts I designed, prototyped and validated with customers to provide a final clear direction and set of requirements that we could move forward with for the re-design of the KEEP app.

Role: Head of Patient Experience - Concept, Experience Design & Prototype Development (Bolt)

KEEP: app re-design - proof of concept - version 2 (bolt)

This second re-design concept took customer oriented around the idea of a “focus card” given that most customers thought the card system was too simplistic and not practical in managing multiple medications.

Role: Head of Patient Experience - Concept, Experience Design & Prototype Development (Bolt)

KEEP: app re-design - proof of concept - version 1

This was the first of a series of live (code based) prototypes I built and used to test experience concepts with users for a re-design of KEEP’s current in market app. This first version focused on using a card design as the main home interaction device. Feedback on this first version resulted in Concept 2.

Role: Head of Patient Experience - Concept, Experience Design & Prototype Development (Bolt)

KEEP: APP re-design - interaction study

This was a kind of “version 0” to help me start to think about the re-design for KEEP’s in market app. I consider this prototype more of a working sketch that could help me think experiment with different ideas including a chat based user experience.

Role: Head of Patient Experience - Concept, Experience Design & Prototype Development (V0.dev & Bolt)

KEEP: onboarding redesign

When I joined KEEP one of the first things I did was to start to think about a new way to onboard customers. I used BOLT (AI) to prototype different concepts that we could test to see what would help us get customers into the service in a faster more efficient way.

Role: Head of Patient Experience - Concept, Experience Design & Prototype Development (Bolt)

nook: startup concept pitch

Nook is a coworking concept I created leveraging Gen AI, that is meant to service the solopreneur market. Nook provides work pods to solopreneurs who want more than a table at a Cafe and need a more flexible low cost option to typical coworking . Nook provides a way for solopreneurs to have a reliable, private and flexible place to work whether it be hourly, half day, weekly or monthly. Nook is a personal space for a remote work world.

Role: Product Concept, Experience Strategy, Pitch Development (Gamma)

Lennar Homes: Service Re-Design

I led product strategy on a digital transformation & service redesign effort with Work & Co to help Lennar Homes re-imagine and re-design how they could sell homes online. Lennar wanted to develop a more self-service focused sales model to increase digital sales and offer post sales services. In addition to product strategy, I also designed a full future service blueprint (future vision) to help them understand how the service could evolve over time.

Role: Product & CX Strategy Lead

jet blue: service redesign

An experience study and redesign project for Jet Blue to help them identify ways to improve, re-think and re-build their online booking process on web and mobile. This included identifying opportunities to enhance the end-to-end travel journey via service extensions to help Jet Blue engage and provide value to customers beyond the flight.

Role: Head of Product & Experience Strategy

con edison: digital transformation

From 2016-2018 I acted as the Head of Product & Experience Strategy at Possible NY on a comprehensive digital transformation for Con Edison and their 10 million residential small business and commercial customers. This included leading all strategy as well as building up the strategy practice and building an MVP team to explore incubation and proof-of-concept initiatives . Our team was eventually acquired by Wunderman—Thompson.

Role: Head of Product & CX Strategy

equinox: Proof of Concept

One of several incubation and proof of concept initiatives our team executed while I was Head of Product at Equinox. Our team worked with the group class trainers to explore opportunities to help them build a following and manage their group classes. The business leads greenlit this project after the team did a multi-week design sprint and delivered a proof-of-concept.

Role: Head of Product & Experience

placelist: product incubation

Placelist was a solo project I did based on many friends asking me for recommendations for places to go. I noticed would often share via text and email and I decided to build a location based service that would allow people to discover, share and save recommendations based on where they were. Placelist was a massive undertaking as I ended up designing and building both a web and mobile service.

Role: Founder

Wendys threads: Brand engagement (Campaign)

Wendy’s was looking to celebrate their anniversary of their “Where’s the Beef” campaign in a way that was beyond advertising - something where the audience could engage and participate in the idea. We built a canva like tool that allowed people to create teeshirt designs and submit them for a contest. 25,000 designs were created and submitted. The top designs were then printed and given away. This was an example of what I ended up calling “productized marketing” which I became known for as a Creative Director.

Role: (Digital) Creative Director

scion speaks: Brand engagement (Campaign)

Scion Speak was a project that came about from Scion wanting to celebrate the customization culture of it’s “Scion Enthusiast” community. To do this I brought on board Tristan Eaton, a famous street artist. We traveled around the country and met with different Scion auto clubs to run co-creation workshops to understand what form this should take. Out of this came this idea of creating an online tool that allowed enthusiasts to design their own crests they could download and share. The project was also written up in the NY Times, Harold Tribune and became the design for that years Cannes issue of Contagious Magazine.

Role: (Digital) Creative Director

shave everywhere: BRAND ENGAGEMENT (Campaign)

I was the sole interactive producer (Tribal DDB) for the Philips Shaveeverywhere.com campaign that became a viral phenomenon. The microsite won a Gold Cannes Cyber Lion, One Show Gold Pencil, Gold Clio, FWA Site of the Year and AdAge Digital Campaign of the Year. It was written about in The Wall Street Journal, The New York Times, and USA Today.

Role: Interative Producer